Tuesdays, July 10 & 17, 7-9pm 

Business strategy for the Internet can be radically different from other industries, as well as more fun and inventive. And creating a sustainable competitive advantage on the Internet can rely more on what we do tactically in design, marketing, and technology. This class will introduce the topic of business strategy and illustrate how Internet strategy is practiced by online and traditional companies. In class we'll discuss how Internet strategy applies to our particular situations and create our own fictional business by applying a particular strategic method.

How it Benefits You

This class will help you create products that influence and reflect a particular business strategy, as well as create basic business strategies of your own. You will use the essential vocabulary of strategy and know how strategy for the Internet differs from offline business.

Teacher: Victor Lombardi

Director, Smart Experience

MM, New York University
BA, Rutgers University

Victor is a consultant and designer in product and service design, specializing in technical and Internet projects. He has worked with the Boston Consulting Group, Razorfish, and the Management Innovation Group. Victor has taught information architecture at the Parsons School of Design and currently teaches Business & Design at the Pratt Institute. He co-founded and is a former-president of the Information Architecture Institute.